The Challenge

Established in 1990, Blades has been a mainstay retailer within NY skate culture since the beginning.  Despite having numerous successful brick & mortar locations, the retailer desperately needed to establish itself in the e-commerce space to grow, while also driving growth across other sectors of the business.

The Solution

Build out the Blades.com e-commerce destination site, as well as its private label apparel brand, all while bolstering the Blades brand voice in the social space. Launched in September 2015, the site is fully mobile enabled for streamlined commerce. Stay tuned for more to come!

SM Ventures Role

SM Ventures pioneered all funding for this new stage of growth and serve as shareholders with existing Blades ownership.