The Challenge

Own a retail location or venue? How do you get metrics on your customers and conversions in the digital age, without breaking the bank.

The Solution

Swarm-Mobile launched in 2013 to provide customer tracking for retail establishments and venues.  Beyond providing the hardware, Swarm created an easy-to-use interface that allowed users 24/7 access to traffic and conversion data.

SM Ventures Role

As early investors in Swarm, SM Ventures was also looking for a way to get more involved in a business they believed in. Shortly after Swarm’s launch, SM furthered its stake in the business by overseeing the Swarm Mobile salesforce in the Northeast and United Kingdom. In late 2014, Swarm Mobile was acquired by Groupon.