Meet the founders.

Jed Stiller
John McPheters

Jed Stiller and John McPheters are the Co-Founders and Managing Partners of SMVentures. SMVentures has served as their family office since 2012 and focuses on investing in Founders with category defining brands, game changing ideas and disruptive technologies.   

Formerly Co-Founders, Co-CEOs and Co-Executive Chairmen of Stadium Goods from it’s founding in 2015 through 2023, Jed and John oversaw all business functions across the organization. During their tenure, they innovated and excelled through all stages of the company’s growth and evolution while establishing a globally recognized brand, and category, along with disrupting traditional retail and e-commerce. The company’s lead investor was Forerunner Ventures with participation from LVMH Luxury Ventures, Blisce and The Chernin Group. Stadium Goods was acquired in January 2019 by Farfetch (FTCH) (Link). 

True entrepreneurs at heart, they are results driven operators and executives with expertise in defining new categories, launching & scaling companies, driving strong culture and capturing hyper-growth. Prior to founding Stadium Goods, Jed and John were partners at in-store analytics platform Swarm Mobile, that was acquired by Groupon in 2014 (Link).  

Prior to that, Jed represented numerous Fortune 500 brands and corporate clients providing talent and celebrity procurement for large-scale marketing and advertising campaigns, music festivals and tours via his agency CMEG which he founded and successfully operated from 2003-2015. Jed was also an owner and entrepreneur in the hospitality industry from 2001-2011, establishing numerous notable properties in the New York City area. 

John previously served as VP of Business Development/E-Commerce at Flight Club overseeing many business functions and stewarding marketing, partnerships, tech and growth initiatives across the organization. Prior to that, John oversaw Nike’s cross-category social media publishing on Twitter, Instagram, Facebook and Tumblr, along with digital and marketing initiatives for many other Fortune 500 brands, as Digital Director at Team Epiphany.

Jed holds a B.A. from Wesleyan University (class of 2001) and resides in New Jersey with his wife Nicole, daughters Mya and Nomi and French Bulldog Remy.  

John earned his B.S. in Advertising from Boston University (class of 2001) and his MBA from Fordham University. Born and raised in NYC, John currently lives in Brooklyn with his wife Minya Oh, son Max, their dog Nala and their cat Fuzz.

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